{"product_id":"sony-k43xr38m2pb-uka-43-4k-led-smart-tv","title":"Sony K43XR38M2PB.UKA 43\" 4K LED Smart TV","description":"\u003cp\u003eThe Sony K43XR38M2PB.UKA 43\" 4K LED Smart TV delivers brilliant 4K clarity with a fast 120Hz refresh rate, ensuring smooth, sharp images even during fast action. Its XR Triluminos Pro display reproduces over a billion colours for rich, natural visuals, while the AI-powered XR Processor enhances every detail for a deeply immersive viewing experience. Ideal for movie fans, gamers, and sports watchers, this TV combines high performance and vibrant picture quality to elevate your home entertainment setup.\u003c\/p\u003e\u003cp\u003ePerfect for families and tech lovers, this Google TV platform gives you access to over 400,000 movies and shows plus 10,000 apps and games. Voice assistants like Google Assistant, Alexa, and Apple HomeKit support seamless control and smart home integration. Dolby Atmos and DTS:X audio bring cinematic sound into your living room, providing a richer, multi-dimensional experience.\u003c\/p\u003e\u003cp\u003eSupporting DVB-T, DVB-C, and DVB-S broadcast formats, it offers versatile connectivity to various signals. The TV is designed with energy efficiency in mind, including a low standby power mode. Combining advanced picture and sound technology with extensive content and smart features, the Sony K43XR38M2PB.UKA is a practical, reliable choice for modern home entertainment systems.\u003c\/p\u003e\u003cp\u003eSony K43XR38M2PB.UKA 43\" 4K LED Smart TV\u003c\/p\u003e\u003cp\u003e1 Year Guarantee with additional 4 Year Warranty (*Registration Required)\u003c\/p\u003e\u003cp\u003eConsumer must register within 90 days of purchase via www.sony.co.uk\/promo\/5yearwarranty Proof of purchase must be retained.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":67956273381590,"sku":"K43XR38M2PB.UKA","price":749.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0558\/6842\/4343\/files\/EuronicsNov2026-SONK43XR38M2PBUKA.jpg?v=1794394742","url":"https:\/\/bonussuperstore.co.uk\/products\/sony-k43xr38m2pb-uka-43-4k-led-smart-tv","provider":"Bonus Superstore","version":"1.0","type":"link"}